Gamified Marketing

Have you ever spent hours after hours playing some new action or adventure game that you just couldn’t seem to get away from?

Have you ever found yourself burning out your mouse in an effort to save the little yellow guy from the hungry ghosts that were relentless in their chase around the maze?

If you’re anything like me, you’re guilty of a little gamer’s addiction, even if it’s only every once in awhile. In fact, most everyone has found themselves lost in the midst of a game that we just couldn’t peel ourselves away from.

We never meant to spend three hours blasting asteroids back into space but hey, the time just got away from us.

And we all deserve our little guilty pleasures...

But what if we could exploit the addictive nature of the gaming platform to transform our marketing campaigns into mind-blowing traffic magnets that drive in new customers and ultimately, influence user behavior?

What if we could use the mechanics of gaming to keep customers glued to our offers, while maximizing our brand power all at the same time?