Lead Acquisition 101

Lead acquisition is an important element for any type of business. Whether you’re selling digital or physical products, if you’re mainly an affiliate for other people’s products, or even if you have an offline business to promote, you need leads. Leads bring income!

There are many ways to acquire more leads, such as:

• Social media
• Media buys
• Video marketing
• And many others

The first three are the ones we are going to focus on in this guide. These four main strategies will help you get more leads quickly, building your email list, which you can then turn into qualified buyers.

Don’t have anything to sell? You can sell affiliate products to those leads or even just send them back to your site over and over to increase traffic for selling ads on your site or getting clicks to CPC or CPA offers.

Let’s get started.