Live Video Marketing

Live video is quickly becoming one of the most powerful methods of reaching people. Think about some of the major product releases you (or people you know) have been excited about in recent years. Maybe it was the newest iPhone or Macbook. Maybe it was a really cool I.M. product that was hyped up.

Chances are, live video had a part in all the product’s hype. Apple does live streaming events on a regular basis. Why? Because they work! They make product announcements cool and fun, and people feel like they’re learning something before anyone else, because not everyone is able to watch the live event.

People can make comments and ask questions. Sometimes you’ll even learn more than your listeners!

In fact, many people are using live video in place of webinars, which is actually beneficial for many reasons, such as:

Live Video Marketing

Webinars usually limit the number of viewers to a relatively small number, while many live video platforms don’t have limits or have much larger viewer limits.

Many live video methods can promote your live stream for you, even to people who don’t follow you, something webinar platforms can’t do.

Most live video platforms are free, while webinar platforms usually charge you a one-time or monthly fee.

People are often more comfortable using Facebook or YouTube, whereas they may not want to download software or learn how to use a new website in order to attend a webinar.

There are many benefits to using live video over webinars!

In this guide, you’re going to learn some of the best ways to use live video to promote your own products and generate the kind of interest companies like Apple do!

So let’s begin.